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Marketing
by Kotler, Philip;
Adam, Stewart;
Armstrong, Gary;
Brown, Linden.
Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1).
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2. |
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3).
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Global marketing : Foreign entry,local marketing &global management
by Johansson, Johny K.
Edition: 4th.ed. Publisher: Boston : McGraw-Hill, 2006Availability: Copies available for loan: [HF1416 .J63 2006] (1). Copies available for reference: [HF1416.J63 2006 ] (1 ).
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl.
Edition: 5th.ed. Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: [HF5415 l2623 2005 ] (3).
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Marketing communications policies
by Busch, Rainer;
eidenspinner, Margarete;
Unger, Fritz.
Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2).
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NegotiatingPublisher: New York : McGraw-Hill, c1996Availability: Copies available for loan: [HF5415.13 N384 1996 ] (3).
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Marketing and entrepreneurship in SMEs : an innovative approach
by Carson, David.
Publisher: London ; New York : Prentice Hall, c1995Availability: Copies available for loan: [HF5415.13 .M3447 1995] (3).
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Global marketing : foreign entry, local marketing, and global management
by Johansson, Johny K.
Publisher: Chicago : Irwin, c1997Availability: Copies available for loan: [HF1416 .J636 1997] (2). Copies available for reference: [HF1416 .J636 1997] (1 ).
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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Marketing knowledge management : managing knowledge in market oriented companies
by Troilo, Gabriele.
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006Online Access: Table of contents only Availability: Copies available for loan: [HF5415.13 T845 2006] (1). Copies available for reference: [HF5415.13 T845 2006] (1 ).
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Principles of global marketing
by Keegan, Warren J;
Green, Mark C;
Keegan, Warren J.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Copies available for loan: [HF1416 .K443 1997] (7). Copies available for reference: [HF1416 .K443 1997] (1 ).
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Concurrent marketing : integrated product, sales and sevices
by Cespedes, Frank V.
Publisher: Boston : Harvard Business School Press, 1995Availability: Copies available for loan: [HF5415.13.C468 1995 ] (3).
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Business marketing strategy : concepts and applications
by Rangon, Kasturi.
Publisher: Chicago : Irwin, 1995Availability: Copies available for loan: [HF5415.13 R269 1995] (2). Copies available for reference: [HF5415.13 R269 1995] (1 ).
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Developing business strategies
by Aaker, David A.
Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3).
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The portable MBA in marketing
by Schewe, Charles D;
Hiam, Alexander Watson.
Edition: 2nd ed. Publisher: New York : John Wiley & Sons, 1998Availability: Copies available for loan: [HF5415.13.H47.S314 1998 ] (2). Copies available for reference: [HF5415.13.H47.S314 1998] (1 ).
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 2nd.ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.B46 2000 ] (3).
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Principles of service marketing and management
by Lovelock, Christopher;
Wright, Lauren.
Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2).
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Marketing management
by Winer, Russell S.
Edition: 3rd.ed. Publisher: Upper Saddle River, New Jersey : Pearson, 2007Availability: Copies available for loan: [HF5415.13 W776 2007 ] (2).
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Product development : a structured approach to consumer product development, design and manufacture
by Mital, Anil.
Publisher: Oxford : Elsevier, 2008Availability: Copies available for loan: [HF5415.153 P7484 2008 ] (2).
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International marketing
by Srinivasan, R.
Edition: 3rd. ed. Publisher: New Delhi : PHI Learning, 2008Availability: Copies available for loan: [HF1416 S769 2008 ] (2).
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