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Marketing Management
by Yusniza Kamarulzaman;
Nor Khalida Abu.
Edition: Second Edition Availability: Copies available for loan: [HF5415.13 .Y95 2016] (1).
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Marketing
by Kotler, Philip;
Adam, Stewart;
Armstrong, Gary;
Brown, Linden.
Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1).
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Global marketing : Foreign entry,local marketing &global management
by Johansson, Johny K.
Edition: 4th.ed. Publisher: Boston : McGraw-Hill, 2006Availability: Copies available for loan: [HF1416 .J63 2006] (1). Copies available for reference: [HF1416.J63 2006 ] (1 ).
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl.
Edition: 5th.ed. Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: [HF5415 l2623 2005 ] (3).
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Strategic marketing : creating competitive advantages
by West, Douglas;
Ford, John;
Ibrahim, Essam.
Publisher: New York : Oxford University Press, 2006Availability: Copies available for loan: [HF5415.135 .W47 2006 ] (1).
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Marketing communications policies
by Busch, Rainer;
eidenspinner, Margarete;
Unger, Fritz.
Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2).
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Crisis marketing : when bad things happen to good companies
by Marconi, Joe.
Publisher: Kuala Lumpur : Golden Book Centre, 1992Availability: Copies available for loan: [HF5415.122.M367 1992 ] (1).
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Marketing visions
by Bradmore, Don;
Joy, Sally;
Kimberley, Chris;
Walker, Ian.
Edition: 2nd.ed. Publisher: Sydney : Prentice Hall, 1997Availability: Copies available for loan: [HF5415.13.B798 1997 ] (3).
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
by Poiesz, Theo B.C;
Raaij,W. Fred Van.
Publisher: Cheltenham, UK ; Edward Elgar, c2007Availability: Copies available for loan: [HF5415.13 S898 2007] (1).
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by Light, Larry;
Kiddon, Joan.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Online Access: Table of contents only Availability: Copies available for loan: [HF5415.1255 L723 2009] (1).
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NegotiatingPublisher: New York : McGraw-Hill, c1996Availability: Copies available for loan: [HF5415.13 N384 1996 ] (3).
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Principles of marketing
by Yusniza Kamarulzaman;
Nor Khalidah Abu.
Edition: 2nd ed.Publisher: Shah Alam, Selangor : Oxford Fajar, 2013Availability: Copies available for loan: [HF5415 .Y95 2013] (1). Copies available for reference: [HF5415 .Y95 2013] (1 ).
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Strategic Marketing Problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: SEVENTH EDITIONPublisher: Availability: Copies available for loan: [HF5415 .I35K47 1998] (1).
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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Marketing knowledge management : managing knowledge in market oriented companies
by Troilo, Gabriele.
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006Online Access: Table of contents only Availability: Copies available for loan: [HF5415.13 T845 2006] (1). Copies available for reference: [HF5415.13 T845 2006] (1 ).
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16. |
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Marketing management : an Asian perspective
by Kotler, Philip.
Publisher: Singapore : Prentice Hall, c2009Availability: Copies available for loan: [HF5415.313 M364 2009] (3).
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Concurrent marketing : integrated product, sales and sevices
by Cespedes, Frank V.
Publisher: Boston : Harvard Business School Press, 1995Availability: Copies available for loan: [HF5415.13.C468 1995 ] (3).
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Business marketing strategy : concepts and applications
by Rangon, Kasturi.
Publisher: Chicago : Irwin, 1995Availability: Copies available for loan: [HF5415.13 R269 1995] (2). Copies available for reference: [HF5415.13 R269 1995] (1 ).
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Developing business strategies
by Aaker, David A.
Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3).
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 2nd.ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.B46 2000 ] (3).
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